Semester 7, 2025Off Bellary Road, Sahakarnagar, Bengaluru

ORNJ

Rebranding a fruit cart. Everything citric, everything orange.

ORNJ brand marks in bold orange: the stacked OR/NJ monogram and the ORNJ 'Citric Goodness' pill logo on olive green, above the top of the menu card

Part of my interior design semester: rebrand a 2 m by 1 m fruit cart. I called it ORNJ, everything citric. Oranges, fresh juice, dried orange slices and citrus snacks, with a logo, a menu and a new cart to match. All orange, because orange has been one of my colours since I was a kid.

011 piece

The site

The pre-existing fruit cart under a tree off Bellary Road, Sahakarnagar.
023 pieces

Graphics

Logo set: stacked OR/NJ monogram.
Menu card: fresh juices.
The presentation board: brand name.
031 piece

Models

The rebranded 2 m x 1 m cart: SketchUp model with orange posts.

Next · Ongoing, 2024–

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