Semester 7, 2025Richmond Town, Bengaluru

7aath Adda

An urban culture forum in Richmond Town, led by its brand.

The 7aathAdda logo: a folded-ribbon 7 beside the wordmark, shown in eight colourways.

An urban culture forum inside a fire-damaged building on Langford Road, Richmond Town. Talks, film screenings, a gallery, co-working, craft shops and a daycare. This was my interior design semester, and the part I enjoyed most was building the brand and the idea behind it, so that's what this page leads with.

The name is a pun. Saat is seven in Hindi, and saath means together. So the 7 became the logo, and then a heart, a bowl and a floor pattern.

011 piece

The mood

Moodboard of found references: perforated brick and Corten screens.
022 pieces

Zoning it

Colour-coded zoning plans for scheme 1 from basement to terrace: retail.
Concept sketches: basement workshops.
034 pieces

The brand

Three names made it to the end: Weave Plaza, Saath Adda and Nivarts. 7aath Adda won.

Three brand directions for the forum, side by side: Weave Plaza.
Logo iterations v1 to v3: hand-lettered "Saath" marks on kraft.
Brand system built from the 7: the logo.
Nine hand-drawn concept icons for the brand: Saath.
043 pieces

The drawings

I kept the burnt look of the old building for the galleries.

Ground-floor plan.
First-floor plan: a green gallery floor broken by staggered brick walls.
West elevation cut open: brick frame.
051 piece

A working drawing

Second-floor flooring plan (working drawing): dark tiled co-working floor with white furniture.
061 piece

In 3D

Isometric of the ground-floor public forum (performances.

Next · College fest, April 2025

Dimensions 16

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